Tuesday, June 7, 2011

Video Advertising in Delaware



Today skein media traveled to lower Delaware and parts of the Eastern Shore of Maryland.  Talk about a nice day at work.  Nothing beats a nice day in Dewey Beach and Ocean City Maryland.  Lower Delaware is becoming one of the nicest areas on the East Coast...just saying.

We were impressed by the amount of SMB's involved in new media and video advertising.  Delaware is becoming a hub for social media involvement.

Word to the wise:  We have found many companies using larger video production & video advertising agencies to produce their video ads at a low rate.  Most of these large organizations will ask that you supply still images of your business/services then create a slide show with professional voiceover.  Yuck!  Yes this does keep your price point low BUT if you want to do video...then do REAL video!  If you find still images with a clever pan effect of value then just hand your 6 yr old a bunch of photos and have them edit a quick montage in Windows Movie Maker for FREE.  Just saying.

All in All, great day canvasing the Delaware & Maryland shoreline.  Big ups to lower Delaware for their advances in social and new media.

Remember to look to skein media LLC for all of your video production and video advertising needs.  Take a look at our offered services and some of our current work.

Take a look at this Wilmington, Delaware dining hot spot - Piccolina Toscana.  Skein Media produced this video to provide the Piccolina Toscana experience to prospective customer.



Skein Media will be in New Jersey filming the final cut of a franchise video for one of the fastest growing gym franchises in the nation: Club Metro USA.  So stay tuned!

www.skeinmedia.com


Cheers,

Evan Lober

Monday, June 6, 2011

How would you tell your life story?

Welcome to the first ever blog post by skein media.

Let keep this brisk (or try).

If you were given one opportunity to share/tell your life story, how would you communicate it?

Would you share using traditional text in story format?

There is nothing like reading a well written piece!!!!!!  I believe that the art of writing is mostly lost in todays age; so sad : (.  I have so much respect for great writers of the past and present.  To me, good writing is an overlooked/under appreciated talent...I personally envy ALL great writers.  Here is a great modern day writer - check her out.  Amanda @ forgiveme-imblowingyourmind

Would you share your story through imagery?

"A picture is worth a thousand words."  Images are a great medium!  I know a handful of great photographers and their work is unreal.  Many people overlook what makes a great picture...well...great.  From the angle, focus, lighting and subject.  All of these elements play a vital role in communicating a story and message.  Cheers to those who make it happen.  Check out these Delaware photographers who   have all of the above.  Kylene Cleaver , Paul PruittJessica Bratton.

Lets not forget the graphic designers.  Wow.  What a talented group.  Could you imagine taking an idea, something as simple as a thought from nothing to creating a tactile piece of art?  A piece of art that communicates a complex idea with ease.  This unique breed of creatives spend endless hours pulling from imagination with no boundaries.  All to create a piece that has more information and measurements than the blue print of the Guggenheim.  Check out Tj Reighart - best in the business! (this link is not updated so your gonna have to take my word on his talents).  This fella is also pure talent Nick Matarese.

Would you use video to tell your story?

Video combines all the above elements!  From the writing of a clear & concise storyboard/script.  Using photographs in motion.  Using the the design of top creatives and implementing as special effects.  Using sound either as natural or musical.  Video is the human element.  Our brains our uniquely wired to decipher all of the creative aspects of a video message/story.  Video is sound, motion and emotion.  Video is live.  Video is powerful.  Video moves.

Hope I dont sound biased but my choice is video.  However the key elements mentioned above are crucial to making a well edited/produced film.

Whats your choice?

Moving forward consider the power of video when communicating and story.  A story could be about you, a brand, a brand experience, a music video, a lecture... life is a story; capture it the way you see fit.

Look to skein media of Wilmington, Delaware to communicate your message through video.

Check out this "story" that combines photography, graphic design and music to create a powerful video.


Follow me to learn more about the power of video; especially in the realm of advertising/marketing.

Cheer,

Evan Lober
skein media
Wilmington, Delaware